What We Built
The integration gave Premium subscribers access to all 32 team feeds — home and away broadcasts, national radio coverage, and Spanish-language commentary where available. We also launched a seven-hour Sunday broadcast block with live analysis, in-game stats, and drop-ins from local radio coverage of every game in progress simultaneously.
For free users, we launched a dedicated NFL channel featuring NFL Network programming and official NFL Media podcasts — giving the league a meaningful audio presence across TuneIn's full listener base.
The Deal
The NFL partnership came on the heels of TuneIn Premium's August 2015 launch with MLB and the Barclays Premier League. Adding the NFL — the #1 domestic sports league — was a major statement about where premium audio was headed and what TuneIn could deliver for rights holders at scale.
TuneIn Premium was available at $7.99/month in the US, £5.99/month in the UK, and $8.99/month in Canada.
In Their Own Words
"We couldn't be more excited to be adding the #1 domestic sports league to our offering, and we are thrilled that the NFL has chosen us to be their global audio distribution platform."
John Donham, CEO — TuneIn
Press"Partnering with TuneIn offers us the ability to reach our fans on a fast-growing digital platform and provide them the NFL audio content they crave."
Hans Schroeder, SVP Media Strategy — NFL
TuneIn · Senior Director · NFL Partnership · 2015"NFL Games, Including The Super Bowl, Come To TuneIn."
TechCrunch, October 2015