TuneIn Audiobooks

As Senior Director of Product at TuneIn, I led the launch of TuneIn's audiobook integration — one of the most ambitious content expansions in the company's history. The goal was to move TuneIn beyond radio and position it as the home for all audio, competing directly with satellite radio and services like Audible by bundling books, sports, and music under a single subscription. The Integration Audiobooks launched as part of TuneIn Premium on August 25, 2015, powered by a partnership with Findaway — the leading audiobook distribution platform — and their AudioEngine technology. From day one, Premium subscribers had unlimited access to more than 40,000 titles, with no credits, no per-book charges, and no limits on how much they listened. The catalog spanned major publishers including Penguin Random House Audio, HarperCollins Publishers, Hachette Audio, and Scholastic — bringing marquee titles alongside deep backlists across fiction, non-fiction, business, and children's categories. Why It Mattered Audiobooks had historically been a pay-per-title category — Audible's model required buying credits, and most listeners owned a handful of books at most. TuneIn's unlimited approach was a direct challenge to that model: for the same $7.99/month as TuneIn Premium, subscribers also got live sports, 600+ commercial-free music stations, and 16 language learning programs. No other audio service had bundled all of that in one place. The positioning was deliberate: TuneIn was the one app for everything you listen to. Press

"TuneIn introduces paid tier with MLB matches, audio books to take on satellite radio."

Variety, August 2015

"40,000 audiobooks now available on TuneIn Premium."

Good e-Reader, August 2015

TuneIn · Senior Director of Product · Audiobooks · 2015